Cookie Policy

Last updated: 16 September 2026

At National Self Storage (a trading name of H. E. Group Ltd), accessible from https://www.nationalselfstorage.co.uk, we believe in being clear and open about how we collect and use data related to you. This Cookie Policy explains how and why we use cookies, web beacons, tracking pixels, and other storage technologies on our website, as well as your rights to control our use of them.

What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, or other device when you visit a website. They are widely used to make websites work efficiently, provide a better user experience, and supply information to the owners of the site.

Cookies set by the website owner (in this case, National Self Storage) are called “first-party cookies.” Cookies set by parties other than the website owner are called “third-party cookies.” Third-party cookies enable features or functionality provided by third parties (such as analytics, interactive content, and advertising) to be made available on or through the website.

How We Use Cookies

We use first-party and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our website to operate smoothly—these are referred to as “essential” or “strictly necessary” cookies. Other cookies enable us to track and target the interests of our users to enhance the experience on our site, optimize our storage booking process, and deliver tailored advertising.

Categories of Cookies We Use

Strictly Necessary Cookies: These cookies are essential for you to browse our website and use its features, such as accessing secure areas, navigating storage unit options, or completing a reservation. Without these cookies, services you have asked for cannot be provided.

Performance and Analytics Cookies: These cookies collect information about how visitors use our website, such as which pages are visited most often and if users get error messages. This helps us measure and improve the performance of our site and user booking flows.

Functional Cookies: These cookies allow our website to remember choices you make (such as your preferred storage location, language, or region) and provide enhanced, more personal features.

Targeting and Advertising Cookies: These cookies are used to deliver advertisements more relevant to you and your interests. They also limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns.

Managing Your Cookie Preferences

You have the right to decide whether to accept or reject non-essential cookies. You can set or amend your cookie preferences at any time using our Cookie Consent Manager.

Below, you will find the dynamic breakdown of the specific cookies currently active on our website, their purpose, and their duration:

Learn more

Name	Description	Duration
_gac_	Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.	90 days
__utma	ID used to identify users and sessions	2 years after last activity
__utmt	Used to monitor number of Google Analytics server requests	10 minutes
__utmb	Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.	30 minutes after last activity
__utmc	Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.	End of session (browser)
__utmz	Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server	6 months after last activity
__utmv	Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.	2 years after last activity
__utmx	Used to determine whether a user is included in an A / B or Multivariate test.	18 months
_ga	ID used to identify users	2 years
_gali	Used by Google Analytics to determine which links on a page are being clicked	30 seconds
_ga_	ID used to identify users	2 years
_gid	ID used to identify users for 24 hours after last activity	24 hours
_gat	Used to monitor number of Google Analytics server requests when using Google Tag Manager	1 minute

In addition to using our Cookie Consent Manager, you can alter your web browser controls to accept or refuse cookies. If you choose to reject cookies through your browser, you may still use our website, though your access to some functionality and areas may be restricted.

Changes to This Policy

We may update this Cookie Policy from time to time in order to reflect changes to the cookies we use or for other operational, legal, or regulatory reasons. Please re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.

If you have any questions about our use of cookies or other technologies, please contact us at:

Company Name: H. E. Group Ltd (trading as National Self Storage)

Company Registration Number: 02079614

VAT Registration Number: GB 724 7446 25

Email: marketing@nationalselfstorage.co.uk

Registered Address: Whitewall Centre, Whitewall Road, Strood, Rochester, Kent, ME2 4DZ

Name	Description	Duration
_lfa_test_cookie_stored		a few seconds
_lfa		12 months

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